![]() ![]() While MoviePass claimed the card could be used at all cinemas that accepted major credit cards, there was still some hostility from the industry, including AMC Theatres, who publicly disassociated itself from the service. In October 2012, following a national beta test, the service switched to a mobile app and electronically preloaded prepaid card. The voucher system was replaced after users complained it was cumbersome. In August 2011, the company partnered with Hollywood Movie Money to conduct its service through its preexisting voucher program and cinema network. Members printed a voucher on their home computers and redeemed them for movie tickets at participating cinemas. At first, MoviePass operated with a voucher system. During initial trials, it encountered resistance from movie theater chains, resulting in the company going on a "temporary hiatus". The company launched in beta in June 2011 in San Francisco. ![]() It was backed by major investors including True Ventures, AOL Ventures, Lambert Media, Moxie Pictures and other investors. MoviePass was founded in 2011 by technology and entertainment entrepreneurs Stacy Spikes and Hamet Watt. Spikes-who was fired from the company in 2018, shortly after it was acquired by HMNY-announced a relaunch of the service in 2022. On November 10, 2021, MoviePass co-founder Stacy Spikes was approved ownership of the company by a New York bankruptcy court judge. On January 28, 2020, MoviePass' parent company HMNY filed for Chapter 7 bankruptcy and announced that it had ceased all business operations. Membership ballooned to over three million subscribers by June 2018, but the service began to suffer from financial issues, which ultimately caused the service to shut down in September 2019. In 2017, the service was acquired by Helios and Matheson Analytics (HMNY) and the subscription cost was significantly lowered to $9.95 per month. The service utilized a mobile app, where users check in to a theater and choose a movie and showtime, which resulted in the cost of the ticket being loaded to a prepaid debit card, which was used to purchase the ticket from the movie theater. The service was launched in 2011 and allowed subscribers to purchase up to a movie ticket a day for a monthly fee. is an American subscription-based movie ticketing service owned by co-founder Stacy Spikes. ![]()
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