Viber Business Messages can only be sent to users who've opted in to receive your Viber campaigns. The key things to know about Viber Business Messages The tool is also useful for answering customer queries, providing support, and sending transactional notifications. What is Viber marketing?īusinesses can use Viber Business Messages to promote their products or services through marketing messages, stickers, adverts, and 'Communities'. It works over an internet connection and supports Voice over Internet Protocol (VoIP) calls. More than 1 billion people worldwide use Viber, a free instant messaging app that allows people to connect through audio and video calls, group chats, messages, and stickers. Read on to learn how your business can leverage this powerful tool to engage your customers. This article explores one of the best messaging apps for mobile marketing: Viber. This is great news for businesses, particularly as mobile instant messaging allows for real-time contact with customers and fast responses - both of which help to improve customer satisfaction and retention. Moreover, 68% of consumers prefer to contact brands via messaging apps. Over 41 million messages are sent every minute using messaging apps such as SMS, Viber, WhatsApp, and Messenger. Statista predicts that the total number of mobile messaging app users will grow from 3.02 billion in 2021 to 3.51 billion by 2025. The use of instant messaging apps has risen significantly in recent years, and this trend is set to continue.
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